Pre-Zero Sports Talk
Welcome to Pre-Zero Sports Talk, where sports, community, innovation, conservation, and sustainability unite. Hosted by Sid Bensalah, a seasoned professional with over 20 years of experience in the sports industry, this podcast is about more than preaching solutions or claiming to have all the answers. Instead, it creates a space for honest conversations, exploring diverse perspectives and practical ways we can all contribute to a more sustainable and impactful sports future.
Born out of a desire to spark real change, Pre-Zero Sports Talk delves into pressing topics at the intersection of sports, environmental impact, conservation, community growth, performance & well-being, leadership, and innovation. We go beyond the surface, engaging with leaders, trailblazers, and everyday changemakers to offer thought-provoking discussions that challenge norms and push boundaries.
Listeners are invited to join unfiltered, engaging dialogues that challenge the status quo and inspire action. Whether you're a sports enthusiast, an industry professional, or simply curious about making a positive impact, there’s a place for you here.
Subscribe now to be part of transformative conversations that inform, entertain, and empower. Together, we can drive meaningful change, one episode at a time.
Pre-Zero Sports Talk
Building Sustainability: Lee Stewart’s Business Strategy Blueprint
In this episode of Pre-Zero Sports Talk, we sit down with sustainability expert Lee Stewart, the author of "How to Build Sustainability into Your Business Strategy." With over 20 years of experience working with billion-dollar companies, Lee brings practical, real-world insights on how businesses—especially those in the sports industry—can integrate sustainability into their core operations and drive meaningful change.
Lee breaks down the complex sustainability challenges and offers strategies for making eco-friendly practices part of any organization’s DNA. Whether you're part of the sports industry or leading a business, this episode will give you a fresh perspective on aligning operations with environmental stewardship while staying profitable.
Key Moments:
- [03:00] - Lee discusses how sports organizations can leverage their fan base to promote sustainability.
- [06:30] - Transparency is key: Lee explains why being open about sustainability efforts builds trust.
- [09:00] - Lee shares the long-term business benefits of sustainability, like attracting talent and profitability.
- [12:00] - How sustainability drives innovation and creates opportunities for growth and engagement.
- [16:00] - Lee dives into circular economy principles and their role in reducing waste and improving supply chains.
- [22:00] - Tips on measuring sustainability performance and engaging communities in eco-friendly practices.
- [37:40] - Supporting Indigenous communities through sustainable practices in sports.
[54:11] - Lee highlights the crucial role of sports in tackling climate change.
Main Takeaways:
- Sustainability is critical for long-term success.
- Sports organizations have a unique platform to mobilize communities and drive meaningful change.
- Transparency, innovation, and ethical sourcing are essential to a successful sustainability strategy.
- Embracing the circular economy can reduce waste and unlock new opportunities.
- Sports play a crucial role in addressing the global climate change challenge.
Lee Stewart is offering signed copies of his book to a few lucky listeners. To enter, please leave a review for this episode.
Tune in to hear Lee's insights on transforming sus
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Let's join forces to shape the narrative and drive positive change in the world of sports. Your voice is crucial in this journey! What's your take?
