Pre-Zero Sports Talk
Welcome to Pre-Zero Sports Talk, where sports, leadership, faith, community, and clean progress intersect. Hosted by Sid Bensalah, with over 30 years of global sports industry experience, this podcast isn’t about quick fixes or empty talk. It’s a platform for authentic, purpose-driven conversations that go beyond the game to explore how sports can drive positive, actionable change.
Born from a passion for impact, Pre-Zero Sports Talk dives into today’s most pressing themes: performance and well-being, leadership, innovation, coaching, community impact, sustainability, regenerative agriculture, governance, geopolitics, and more. Each episode cuts through the noise and greenwashing, engaging with trailblazers, changemakers, and thought leaders to uncover solutions and inspire new perspectives.
This is a space for real conversations with real people about real issues — stories that challenge norms, break barriers, and spark transformation. Whether you’re an athlete, coach, business leader, or someone who believes in the power of sport to make a difference, there’s a seat at the table for you.
Subscribe now to join a movement that informs, inspires, and empowers. Together, let’s redefine the role of sports in shaping a cleaner, safer, and more connected world — one episode at a time.
Pre-Zero Sports Talk
How AI Is Changing Sports Storytelling | Erich Archer on Innovation & Creativity
In this episode of the Pre-Zero Sports Talk Podcast, host Sid Bensalah sits down with Erich Archer, Emmy-winning TV producer, AI innovator, and creative force behind 1623 Studios, to explore how artificial intelligence is reshaping the future of sports storytelling and media.
Erich shares his remarkable journey — from discovering his love for media as a teen to producing sports and reality TV and pioneering AI-driven content creation. The conversation dives deep into how AI transforms creative workflows, breaks production barriers, and opens new ways to engage sports fans.
We explore the real-world opportunities and challenges of using AI, its role in personalizing sports content, and how creators can balance technology with emotional authenticity. Whether you’re a media professional, sports fan, or curious creator, this episode delivers insights, inspiration, and practical takeaways.
Episode Highlights:
00:00 Introduction to the Podcast
00:45 Erich Archer’s Early Inspirations
02:22 Journey into Sports and Television
03:57 Embracing AI in Storytelling
06:25 The Impact of AI on Content Creation
10:05 AI Tools and Techniques
14:39 Challenges and Opportunities in AI-Driven Media
26:33 AI in Video Production
26:56 Emotional Depth in AI Content
28:41 AI Tools for Content Creation
33:09 AI in Sports Storytelling
38:24 Future of AI in Media
45:23 Lightning Round Q&A
51:29 Final Thoughts and Advice
What You’ll Learn:
- How AI empowers solo creators to do the work of full production teams
- Why emotional depth still depends on human creativity
- How sports teams can leverage AI for fan engagement and new revenue
- Tips for creatives on integrating AI into their work and staying ahead of disruption
Learn more about Erich Archer → Website: cgacreative.com
☞ Stay Connected with Pre-Zero Sports Talk!
Join host Sid Bensalah and the Pre-Zero Sports Talk community for real conversations at the intersection of sports, leadership, faith, community, and clean progress. Follow, watch, and share your voice—because it matters.
📲 Follow & Engage
🔹 Spotify (Video) → Watch Full Episodes
🔹 YouTube → Subscribe & Join the Conversation
🔹 Twitter/X → @PreZeroST
🔹 Instagram → @PreZeroSportsTalk
🔹 LinkedIn → Connect with the Community
🔹 TikTok → @PreZeroSportsTalk
🔹 Substack → Get Exclusive Updates
Your Voice Matters!
🎤 Got feedback or a topic idea?
We’d love to hear from you → Send your thoughts here
💡 Support the Podcast
Fuel our mission of honest storytelling and real impact. ...
