Pre-Zero Sports Talk
Welcome to Pre-Zero Sports Talk, where sports, leadership, faith, community, and clean progress intersect. Hosted by Sid Bensalah, with over 30 years of global sports industry experience, this podcast isn’t about quick fixes or empty talk. It’s a platform for authentic, purpose-driven conversations that go beyond the game to explore how sports can drive positive, actionable change.
Born from a passion for impact, Pre-Zero Sports Talk dives into today’s most pressing themes: performance and well-being, leadership, innovation, coaching, community impact, sustainability, regenerative agriculture, governance, geopolitics, and more. Each episode cuts through the noise and greenwashing, engaging with trailblazers, changemakers, and thought leaders to uncover solutions and inspire new perspectives.
This is a space for real conversations with real people about real issues — stories that challenge norms, break barriers, and spark transformation. Whether you’re an athlete, coach, business leader, or someone who believes in the power of sport to make a difference, there’s a seat at the table for you.
Subscribe now to join a movement that informs, inspires, and empowers. Together, let’s redefine the role of sports in shaping a cleaner, safer, and more connected world — one episode at a time.
Pre-Zero Sports Talk
Faith First, Purpose Always: Frank Kelly III on Leading with Heart
In this powerful episode of the Pre-Zero Sports Talk Podcast, Sid interviews Frank Kelly III — former athlete, CEO of Kelly Benefits, coach, author, and faith-driven leader — to explore the deep links between sports, faith, business, and legacy.
Frank shares about growing up in a mission-focused family, how his time in Japan changed his perspective on success, and why spiritual grounding is essential in both the boardroom and the locker room. He reflects on servant leadership, loss, family, and how Scripture guides his leadership of over 500 people today.
We also explore the role of the Fellowship of Christian Athletes, his inspiring writing journey, and his reaction to the historic election of Pope Leo XIV, the first American Pope.
Timestamps:
- 00:00 – Intro and Guest Welcome
- 02:29 – Pope Leo XIV: Faith meets history
- 05:10 – Mission-driven family values
- 06:18 – Athletic journey at Cornell
- 10:02 – From performance to purpose
- 13:18 – Wrestling with faith and identity
- 16:10 – Saying “yes” to the family business
- 19:23 – Lessons from Japan and redefining success
- 23:14 – Running a scripture-guided business
- 32:13 – Family legacy and faith at scale
- 34:10 – Prayer, succession, and future vision
- 37:45 – Losing well and resilience
- 40:58 – The FCA story and empowering youth
- 47:20 – His books: Influence, The Creator’s Game, Look & See
- 53:43 – Restoring community and connection
- 58:47 – Lightning Round
- 01:03:04 – Final thoughts and outro
Key Takeaways:
- Faith and family are powerful leadership tools
- Resilience is shaped more by loss than by victory
- Servant leadership isn’t soft — it’s strategic
- Your business can reflect your beliefs — and still grow
- Legacy isn’t what you leave behind — it’s what you build daily
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